Book My Junk is a free mobile phone application operated by Eco Recycling Ltd (Ecoreco), which is India’s ‘first formal e-waste recycling company’.
With annual revenues of Rs 15 crore, Eco Recycling Ltd
(Ecoreco), a Mumbai-based company that is the “first company to formally recycle e-waste in India” operates ISO-certified facilities and is currently listed on the Bombay Stock Exchange.
Interestingly, they don’t pay individual users for their dead mobile phones or keyboards. So, how does the company make money? Ecoreco works with MNCs or OEMs looking to recycle large volumes of e-waste.
Hypothetically speaking, say an MNC wants to get rid of 2,000 laptops. Among the discarded 2,000 laptops we buy from a company at nominal value, there are at least 400 we can refurbish, market for reuse, and these items get sold out quickly. The remaining 1,600 pieces are completely shredded and segregated at our facility using the latest technology and protective gear for our workers. There are three kinds of materials we segregate in a laptop comprising different varieties of metals, plastic and glass, whose consolidated value is larger than the investment made by Ecoreco.
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